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[Workbook] Positioniere deinen Online-Kurs - Thema, Zielgruppe, Lernziel

Dieses umfangreiche Workbook führt dich Schritt-für-Schritt zu der Klarheit, die du am Anfang deines Online-Kurs-Projekts brauchst: Du erarbeitest dir deine "Kursformel", die als Grundlage für alle weiteren Konzeptions-Schritte und für dein Marketing des Kurses dient. 

Außerdem bekommst du eine Anleitung dafür, wie du den "Resonanzcheck" für deinen  geplanten Kurses innerhalb deiner Zielgruppe durchführst.

Meine Erfahrung aus 10 Jahren Begleitung von Onlinekurs-Einsteigern: Wenn dieser Schritt - die Positionierung deines Online-Produkts - nicht sorgfältig durchgeführt wird, ist es nach hinten raus so viel schwieriger! Immer wieder 'stolperst' du dann über deine fehlende Klarheit darüber, wen du eigentlich mit deinem Online-Kurs bei welcher Transformation helfen willst. 

Zum Lieferumfang gehört das 50-seitige, didaktisch strukturierte Workbook als ausfüllbares PDF-Dokument 

plus

Drei weitere inspirierende Reflexionsfragen inklusive Erklärvideos dazu, die dein Verständnis für deine Wunsch-Teilnehmer:innen nochmal vertieft. 

Gute Fragen, überraschende und herausfordernde Reflexionsfragen, sind Gold wert! Bevor du dir Feedback und Ideen von außen holst, solltest du erstmal eine grundsätzliche Klarheit für dich selbst erarbeiten - dabei hilft dir dieses Workbook und die ergänzenden Bonus-Fragen. 

Viele meiner bisherigen Workbook-Nutzer:innen melden mir zurück, dass sie diesen Prozess zur Positionierung eines Produktes immer wieder durchlaufen - jedes Mal, wenn sie etwas Neues in die Welt bringen wollen. Die Klarheit, die sie dadurch gewinnen, hilft schon im Vorfeld, durch Postings, Newsletter, Content usw. auf das kommende Produkt neugierig zu machen.

Investiere also mit diesem Workbook in deinen ersten Schritt!

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